The 2026 Beijing HEC Hobby Expo gave JXC Model a strong opportunity to present its latest RC drift cars and crawler models to hobby fans, toy brands, and distributors. More than 70,000 visitor and professionals attended and show. Shenzhen JXC Model Technology also joins the show for the second time and brings the bestselling RC toys like Toyota supra drift car to earn the favors of industry fans and friends.
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2026 Beijing HEC Hobby Draws Fans and Professionals Home and Abroad
Occupying a space from 22000 to 30000 square meters, attracting more than 300 exhibitors and 500 models brands home and abroad, the 2026 Beijing HEC once again shows its attraction as the largest and most influential toy expo in Asia. More than 70,000 visitors, 500 professionals are registered and 2000 models are debuted at the show.
HEC was first hold in 2001 and with over 20 years history, it is one of the most important exhibition and window to spot toy trends, technology develops, consumer preferences
As a pro RC toy car factory and manufacturer, JXC model attends the show for the second year and wish to debut the Supra 1:43 RC toy car and other hot-selling Delica and Land Cruiser RC crawlers.
Big brands are showing
HEC 2026 holds a full range of products, including high-end static models, remote-controlled aircraft action figures, vehicle models, drones, and power accessories.
Fan-favorite RC brands were showing, including well‑known Chinese names such as Hobbywing, FlySky, Gens ace, Savox, Sunpadow, Surpass Hobby, and ISDT, as well as international players like Kyosho and Futaba.
Walking through the venue, we could feel the hype: huge crowds lined up from as early as dawn just to get their hands on the model toys they had long wished for. It’s clear that the model hobby has moved beyond its niche collector base and has become a new cultural and recreational phenomenon — spanning all ages, connecting design and manufacturing, and bridging online and offline experiences.
What theme of toys or hobbies is at show?
7 themes, more than 2000 products are debuted at 2026 HEC. The Static models are centered on Military, Aviation, Ship craft, Vehicle, Future, Railway and etc. Highly delicate models fine-tuned to millimeter levels, detail-crated scale figures, officially licensed car models, vivid-looking space crafts, limited edition items, you name it, are all on the show.
Vehicle models are something not to be missed-1:18, 1:64 scale mainstream collection cars, many officially-licensed ones, classic, sports, or EV vehicle models are debuting one after another. They become the favorite items for the fans, collectors, because of the precision tooling, delicate details
As we learned from conversations with fans and professional visitors, hobby and model consumption has been shifted from a single collection to a immersive experiences and social bonds. A Gen-z fan told JXC-the fun and satisfaction playing models and sharing with friends is just great, and model and hobby is becoming a more and more important way for leisure and pastime.
At the same time- online and offline consumer scenarios are coming head by head, more toy business are doing live streaming to attract fans and followers to build brand recognition and loyalty. Offline- experiences the products and online-placing the order- this becomes the new norm for hobbyist and fans.
Shifts in consumer patterns are so obvious- models, hobby-collection, scale-figures are expanding so rapidly in china and overseas, bringing about the new economy of the toy and hobby industry- the R&D, toy production, tooling, culture, education and etc.
Supra drifter and JXC Crawler Make Their Debut at 2026 Beijing JXC
With a space of 72 Square meters, and a team and 10, JXC model technology shows at 2026 its bestselling RC cars- the Toyota Supra 1:43 drift car, Mitsubishi Delica RC, the 1:12 Toyota LC80 and many other RC car products.
On the show, JXC model builds a crawler vehicle Sand Table Simulation Module, and a drift car racing table so the fans and test play the RC toys and enjoy the fun. To make the scene more attractive, JXC model has co-branded a drift car named Supra 1087X, a local Chinese racing team and auto wrap film-Techwrap for the IP authorization. A real Toyota Supra racing car with 1087X Techwrap appearance just make all the hype more active.
During the show, the Toyota supra RC drift car is surely the star products, more than 1500 sets are sold on the spot to end users. And the lives steam in China market alone, more than 5000 sets are sold each day.
The fan’s passion is just so high and this gives JXC mode the confidence and resolves to present its models to the international RC fans communities.
JXC product Favored by many industry professionals like Toy brands and RC distributors
The positive response at the 2026 Beijing HEC Hobby Expo showed that JXC’s RC cars have strong potential in both the Chinese and international toy markets. At the 2026 HEC, JXC team had communications with more than 30 toy business partners from all over the world, like Europe, Asia, Mexico, Australia, Japan etc. Many B2B partners show great interest for further information for partnership or distribution and we exchanges ideas on the toy market trends, JXC products pricing, pricing tier production, positions, marketing policy, territory protection, OEM/ODM and many of them bought samples to test their markets.
In general, JXC products are well-received and recognized by toy business professionals, the playability, marketing strategy, and product quality. And they see opportunity in their home market. 2026 HEC is a success for JXC model and will be a stepping stone for great growth and next year, we will come back with more RC car toy products and wish to see old friend and make one ones.